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Welcome to bornWORTHY.


Women-owned business

We are committed to giving back to the community. For every product we sell, we donate a bornWORTHY. shirt to a girl in need. Additionally, a portion of our sales goes towards supporting wellness workshops and internships for girls. We believe that every girl deserves the opportunity to reach her full potential.

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Ayana Abdul-Raheem is a remarkable founder whose journey began during her time serving with Trenton Police Department.. Realizing the profound lack of resources available to girls in the child welfare and juvenile systems, Ayana took it upon herself to make a difference. She began by raising funds through selling bornWORTHY t-shirts to support basic needs such as toiletries. Immediately, she expanded her efforts by becoming a mentor to young girls, helping them navigate their life’s challenges and guiding them towards a brighter future.

the bornWORTHY. project was soon introduced as an initiative to champion wellness and self-care as fundamental values for everyone. The project is committed to empowering and supporting the community by providing them with the resources they need to thrive.  Ayana’s dedication to her community and her commitment to improving the lives of young girls is truly a testament to the foundational values cultivated in bornWORTHY. 


"Tending to our wellness is a birthright, and I firmly believe that every individual is worth being cared for and loved, regardless of anything else. We are inherently worthy, and it's time that we break the unhealthy cycle of disbelief."

Founders Vision

From Law Enforcement To
Community Empowerment

Our Approach

Sustainable Products

We are committed to promoting sustainability and reducing waste. That's why all of our products are made with eco-friendly materials and packaging. We believe that every small action can make a big impact, and we are proud to do our part.

Empowering Girls

We believe that girls are the future. That's why we prioritize their wellbeing and aim to empower them through our products and services. Our leadership development programs are designed to promote awareness and resilience among girls, so they can reach their full potential.

Reusable Products

We are committed to reducing waste and promoting reusability. That's why we offer a variety of reusable products, from water bottles to tote bags. We believe that every small action can make a big impact, and we are proud to do our part.

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